And queue the outrage across the internet! Twitter was abuzz. Abuzz! So much so some one in the official Star Wars camp felt the need to tweet about the outrage:
@RogueKnite Lucasfilm & Disney did not approve, participate in or condone the inappropriate use of our characters in this manner.— Star Wars (@starwars) July 16, 2015
It was nearly up there with people getting out raged that Sansa was raped in Game of Thrones.
But as with that show where there had already been been plenty of raping and abuse of female characters, the moment something ugly and brutal happened to a fan favourite and no one really said much (Jaime and his sister excluded), all bets were off and fans were outraged that Leia's image had been compromised.
Same thing with Amy Schumer. She was accused of being disgusting. Sure, she was proactive and pushing a line where some people may not be comfortable but no one card when America's Next Top Model donned the same golden bikini and kicked Jar Jar in the nuts. Maybe that's because a lot of people hate Jar Jar so don't care. Maybe that's because Amy Schumer isn't America's Next Top Model. Not that there's anything wrong with that.
Mark Hamill approved though. Bless his dirty heart.
Amy won't care regardless, she got the publicity she wanted, which frankly is what it is all about.
While fans will love and adore Star Wars and let it become a part of their heart and soul, they need to remember the owner of Star Wars is all about making money, and sex sells baby, sex sells.